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TheNHBF reportedthat 60% of people working in hairdressing and barbering in 2020 were self-employed (up from 54% in 2019). For Nicola Oates, 39, a newly certified white hairdresser from Tamworth, a very different message was given during her training course last year. Available to download is a free sample file of the United States . Total revenues for the hair extension industry in the United States reach $346 million in 2017. Anyone running their own hair or beauty business needs to think about getting the right insurance protection. Even if most women today have embraced their natural hair, the natural hair care sector value does not equate hair relaxers market value. Natural hair care made up 8.74 billion of the global hair care market in 2019. One certification organization, Qualifi, has started requiring graduates to demonstrate competence in working with textured hair. Laimar Swarry, whose father owns Piranha Hair Studio in Leeds, England, having his hair styled by Qasim Sajjad at the studio. Anyways, to circle back to black British women, its a large diaspora: most of them have families in America or the Caribbeans, so theyre all interconnected and largely influence each other. Low-income households make up 43.3% of the market for black hair and beauty products. At the moment, these hair relaxing brands are still finding success in Africa, but theyve definitely lost their competitive advantage in European and American markets with the boom of the natural hair movement. 42. 1. One survey found that Britain has just 314 Afro hairdressing salons out of almost 45,000 registered hair and beauty salons. However, American hairdressers knew how to use and promote the line. A typical UK adult spends over 400 a year (33.36 a month) on hair and beauty products and treatments. It is an unremarkable scene, except that the junior hairdresser is white. 27% of black consumers say they like to try out different hairstyles. Currently wholesale is also an issue because some wholesalers are scared to purchase products that are too specific and niche, so brands dedicated to people of color feel overlooked. Hacks & Inspiration from Hair Experts at Unilever. Currently, the market is about $1.5-2.0 billion/year in the United States. We rounded up surprising facts about natural hair and how women feel and [receive textured hair. If youve grown up with a certain texture, you know how to manipulate it. British Caribbean women today are at ease with their bodies and experiment with their looks a lot, they are not afraid to wear colorful wigs etc. This is sure to be reflected by customer demand for similar styles of treatment in salons. ( UFI, 2020) The global virtual events market size was valued at $77.98 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 23.2% from 2020 to 2027. The personal care market will dominate as usual since it is projected to reach $268bn by 2025. By 2024, the global hair and beauty industry is expected to be worth $510.8 billion (368 billion). How are current brands keeping up with this movement that is here to stay and what are the next evolving trends in the years to come? Pointing to a nearby customer with a small blond Afro in Elite Studio in Armley, Ms. Newton said, My daughter gets to see that. Want to know more about the UK business insurance landscape? According to the most recent data, the top five ethnic hair care products in the US are Organic Root Stimulator, SoftSheen-Carson Dark & Lovely Health, Africas Best, Lusters Pink Smooth Touch, and African Pride Olive Miracle. The natural hair movement died out as black people entered corporate workspaces in the 1980s. Shopping Habits. As of 2019, there are over 700,000 hotels and resorts worldwide. Figure 31: Instagram post - Dove x Brother Vellies. 70% of black women read labels on hair care products, 26. Beauty Sales. Keep reading to learn more about the power of black dollars. However, a 2021reportby the National Hair & Beauty Federation (NHBF) identified the industry as one of the hardest hit by the UKs pandemic lockdowns, with turnover falling by an average of 45% in 2020 compared to 2019. This woman is Agn, s Cazin is a voluble, energetic, exuberant but extremely quick-witted woman who has built her expertise in the matter thanks to her numerous experiences in the black cosmetics sector. The Halo Collective has raised awareness about how Black hair can lead to stigma and discrimination at school and in the work force. Ten years ago, there was nowhere we could go to learn to cut Black Afro hair, Mr. Swarry said, referring to the way Black British people describe their coily or kinky-textured hair. From 2014 to 2016, SoftSheen-Carson released five new ethnic hair care products, Curls and Advanced Beauty each launched three new products, Miss Jessies and Mizani put out two new products, and Beautyge, Black Onyx World, and Andre Walker Hair each released one new ethnic hair product. A boom that can hopefully be repeated. 27. Women dedicate an average of almost 6 and a half hours every week to taking care of and beautifying their hair. 19. THE VALUE OF EVENTS. Welcome aboard. 4. The UK organic beauty industry has recorded 10 years of sales growth, with sales in 2020 standing at 120 million. The number of hair salons in 2019 was 16,559, a 21% increase over five years (NHBF). Twenty years ago, when there were only a couple of hair relaxing brands in the world, it was easier to generate billions of dollars per year. Two years later, Winifred Atwell, a pianist from Trinidad who became the first Black recording artist to reach No. The global natural hair care product market was valued at USD 8.74 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 4.7% from 2020 to 2027. In 2020, the global market for web-to-print was estimated at $983.4 million. 37% will only dye their hair at home. The natural hair care market is estimated to have a growth rate of 4.7% annually from 2019. Ethnic hair and beauty brands market their products toward black consumers. The market for men's skincare products was worth $12.34 billion in 2021 and is forecasted to grow to $18.92 billion by 2027. Conversely, in America theres a whole cult around Afro hair with proper care routines available at the hairdressers, its the same in London. In the 1970s, professional Afro hairdressing was a lonely endeavor in Bradford, a city in northwestern England. Women spend more than men, though, averaging at 37.84 per month compared with mens' 28.57. As of March 2020, the exhibition and events industry had lost 14.4 billion euros (16.5 billion USD). The market is expected to grow at a CAGR of 6% and is . regardless if you are black, white, asian, latina at the same stores and price points. 12. Salon capacity fell to 70% of its pre-pandemic level due to social distancing and enforced closures. In the years preceding 2021, major consumer packaged goods companies have started acquiring black-owned hair and beauty brands. For him its almost heretical to do that and I think this way of thinking has seeped into the newer generations. Sign up to the newsletter and get exclusive hair care tips and tricks. The most searched for hair care brand in the UK is The Ordinary, with an average of . Updated December 6, 2020. To improve your experience with us, we use cookies for analytics and personalised advertising. Households of low-income families make up 43.3% of the natural hair market spending. In 2021, the revenue per person for personal care totalled $252.55. Learn the facts about the preferences of black hair industry consumers below. There is such a lack of cosmetology schools in France. Skincare and makeup for men is one of the fastest-growing trends in the beauty industry. Detrimental effects of using chemical-based shampoos and conditioners, such as bad hair quality and rough scalp, have goaded consumers to opt for natural hair care products. In 2021, hair color sales grew amongst the black consumer base. Few commercial settings are more personal and intimate than a hair salon. 51% of black consumers use hair styling products, while only 34% of non-black consumers use styling products. It may surprise you to learn that not all brands on the ethnic hair care aisle are owned by black people. If you dont understand the French mentality or have a strong network of relationships here its hard to find success. L'Oral. 58% of black hair care products contained at least one toxic ingredient. In some cities, merely getting an appointment can take weeks. Black Pound Report 2022 highlights Multi-Ethnic spending power. Hairdressers also need to educate the consumer on how to use those products at home especially hair relaxers, because those can be the most damaging if badly applied. The global hair care industry's revenues are expected to hit $12.4B in 2021, up from 2020 revenues of approximately $12B. The UK hairdressing industry is in the midst of a drive to step up its inclusivity, with brands and salons alike seeking to improve their offering for consumers across all hair textures. Formal instruction for styling Black hair did not exist, so Ms. Ritchie practiced on her siblings. There were8,677 beauty salonsin the UK in 2019, a huge 73% increase in businesses since 2014. Experts estimate that the black hair market in the UK is worth 88M or over $120M. 8. These same brands cant decide to suddenly stop selling at Chteau Rouge or Chteau deau because it will be a huge loss to their distribution. I think that the brands that dont make this jump, will miss a window of opportunity and run the risk of becoming irrelevant in 10 years or will simply be relegated as regional players outside of Europe. The hair weave industry is a multi-billion pound market that is forecast to grow significantly. Detailed research and segmentation for the main products and markets. According to one survey, the country has just 314 Afro hairdressing salons out of almost 45,000 registered hair and beauty salons. This is potentially the new frontier in black hair care, as filling this market void can make for a very lucrative endeavor. More than half have been unable to find them. 28. Black hair care products make up the largest single group of this market. Another major change lies in communication. Although the so-called cost-of-living-crisis could also have a part to play. 9. Total global cosmetic sales in 2020 was a whopping $483 billion. 1 in Britains singles chart, opened a salon in the Brixton area of South London after being given a botched hairstyle. With an annual growth rate of 4.75%, total revenue is expected to top $716 billion by 2025. . With Britain now grappling with how to confront racial inequality, the styling of Black hair has assumed growing political and cultural resonance, including books, documentaries and advocacy campaigns on the subject. Most of the natural hair care products contain . 39% of black people in the US say theyre interested in spending more on black-owned hair and beauty products. Or check out our key takeaways for the most important facts you need to know about the black hair industry in 2021. Hair Color Statistics & Industry Trends. According to data gathered by theOffice for National Statistics, there were 44,880 beauty and hairdressing businesses operating in the UK in March 2020. Hair care makes up 24% of the beauty and personal care industrys revenues. A 2016 Statista report estimates the size of the global hair care product market at a whopping R1.1 trillion. Also, fun fact! . Black consumers in the US spend disproportionately on styling products. What are the major differences between the two? Shea Moisture is very targeted and not very versatile but they have great products most specifically for curly hair types. The black population in Canada is 5 times larger than the Korean population, but Korean-owned hair care brands dominate the Canadian black hair product market. In a study of hot oils, hair lotions, root stimulators, and leave-in conditioners marketed toward black people, researchers found that 80% of commonly-used products contained toxic amounts of hormone-disrupting chemicals. Thailand earns $81 million a year from exotic orchid export. Its a more versatile way of being thats different from the archetypical church going boujee African-American woman that Beyonc represents with her safe honey blonde hair. Experts project that styling product spending among black consumers will decline from 2021 to 2025. She currently lives in Leeds, in northern England. All About Wavy Perm for Long Hair and 10 Styles to Try this Season, 33 Flattering Haircuts and Hairstyles for Round Faces, 13 Boho Box Braids and Twist Styles to Give You Wanderlust Vibes, 20 Side Part Hairstyles for Every Hair Length, 20 Shades of Brown Hair and How to Pick the Best for Your Skin Tone, Is Rice Water Good for Hair Growth? 85% of women color their hair at least once every eight weeks. 3. 24% of black consumers exclusively buy hair products online, which represents a 9% increase from 2016. The main market driver for the growth is the increasing frequency . In 2018 the Black hair care industry raked in an estimated $2.51 billion, as Black consumers have . Yet it remains an open question whether Black women will generally want to be attended to by stylists whose hair textures differ from their own. The United States Hair Care Market research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. There was a point where panic reigned among the leading brands of that time because they didnt know what to do anymore since women for the most part no longer wanted their hair relaxed. SoftSheen-Carson, Africas Best, Lusters, and Dr. Miracles contributed the greatest number of top-selling ethnic hair care products in 2014. Shampoo is chemical, conditioner is chemical, glue used for weaves is chemical, there will always be chemical products. Few saw it coming and some beauty industry giants are still reeling from their market share loss: the boom of the natural hair movement has disrupted what was once a well-oiled machine in hair relaxing. For further analysis, we broke down the . Black women part of the natural hair community are more likely to show a preference for black textured hair. 1 in 3 black women reports that their hair is the reason they havent exercised, compared to one in ten white women. In the US, the personal care industry, including hair care products, generates $98B in annual sales. Return to normality sees online sales dip Figure 18: UK retail value sales of women's haircare products, by retail channel, 2020 and 2021; On-trend brands help retailers remain relevant; Value perceptions boost . What are the brands that stand out today and how do they communicate their unique selling points? This was followed by hair colour appointments, with demand peaking for a full head of highlights or a balayage. Hollywood waxing was the most popular treatment booked post-lockdown. The dearth of trained hairdressers is also a problem for Black people working in fashion and the media. Need some help with your hair? 38. Permanent waves & texturizers were the second most common service provided by black hair stylists at around 62% of services provided. Selling products on Instagram? At some point, theres a limit to what shea butter can do unless we want weaves to look like those in the 80s. https://www.nytimes.com/2021/08/11/world/europe/uk-black-hair.html. (Condor Ferries, 2020) The hotel market is made up of over 4 million rooms worldwide. 65% of people who worked in beauty in 2020 were self-employed (up from 57% in 2019). They wanted it to be a luxury product for hairdressers to use, but it was a major flop here. The sharp rise in Black-owned beauty brands has allowed African Americans to discover an entirely new world of products that are specifically geared towards them and . LOral s Mizani is a good example. The NHBF reported that 60% of people working in hairdressing and barbering in 2020 were self-employed (up from 54% in 2019). In May, after several years of lobbying by advocacy groups and a leading fashion magazine, the Hair and Beauty Industry Authority said it was updating its certification standards so that hairdressers can meet the needs of the U.K.s diverse community.. This is equivalent to every person in the UK spending 166 on personal care treatments yearly.